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The Fabrique of the Formatthe French accelerator for audiovisual and digital innovation in formats, hosted an online master class on Wednesday, July 3, led by an unwritten specialist Axel Fiaccojustified “The Unwritten Market – The 10 Global Trends of the Year”.

The presentation used the innovative “3-Tier Trends” methodology, which gave the audience the opportunity to see the main unforeseen trends from September 2023 in a “dynamic” rather than “static” way. In fact, not all the trends considered were at the same level, but were divided into 3 “tiers”: STRONG & MATURE, the strongest and most current trends of the year; READY TO BLAST, hot topics that are not yet mainstream but are likely to be very soon; and PROMISING NEWS, trends that are newer, in a very early stage, but also very promising. In this way, the trends are “put in perspective”, providing a more complete and realistic view of the global landscape.
The first “stage” (STRONG&MATURE) includes first of all the trend that is most widespread at international level: the REBOOT trend. The fact is that there have never been so many reboots in the history of television and this trend has spread all over the world, with many different “historical” and “classic” formats, some of which have been revived after years (and sometimes decades) of hiatus. Another trend is called INTO THE WILDERNESS and includes formats (such as El Conquistador from Spain, The Life Trail from the Netherlands and many others) that take the participants to wild places (jungle, mountains, sea, ice …) to push them to their limits in different ways and for different purposes. Finally, the third trend is STRANGELOVE, which explores love in all its forms, without limits or filters, with something special, unusual or even extreme and provocative: in the American series Couple To Throuple, couples look for a third; In “Forbidden Love,” four couples in love must deal with a major obstacle complicating their relationship: religion; and in the upcoming “Virgin Island,” a couple of hot virgins search for “the one” and may lose their virginity in the process.

In the second “stage” (READY TO BLAST) we find the trend of BIG, BIG GAMES, that is, studio game shows that have something “big” and highly spectacular (lots of contestants, impressive set designers, big props…). This trend has developed mainly due to the success of The 1% Club and The Floor, and includes formats such as Mental Master, Qui Restera Dans la Lumière? and others. The second trend is FROM SCRIPTED TO UNSCRIPTED, that is, the conversion of a film, scripted series or franchise into an unscripted format, as in the case of 007 Road to a Million and Squid Game: The Challenge, which are unscripted adaptations of the 007 films (with all the trials taking place in the same locations as in the films) and of Squid Game (which was easy enough since it was a game-based fiction). The third trend is PSYCHO-FORMATS, i.e. formats with a “psychological” twist: the participants must use their intuition to discover the traitors/saboteurs within a team, or who has the money or the power, or who is lying… This trend has been born mainly because of the success of The Traitors, one of the most important formats in recent years based on this principle (discovering the traitors). The last trend at this level is TRAV-FOOD, i.e. formats that combine travel shows and food to create new experiences, discover new places, new dishes, etc. This trend is particularly strong in the Anglo-Saxon markets (see for example 12 Dishes in 12 Hours and Around The World in 80 Weighs), but can easily be exported all over the world.

The first trend of the third “stage” (PROMISING NEWS) is the phenomenon of TELE-DIGITALIZATION, which includes “hybrid” formats between the traditional and online worlds, such as the YouTube edition of the classic British game The Chase. The most interesting case, however, is the recently announced partnership between Amazon Prime Video and MrBeast (whose YouTube channel has over 245 million subscribers): together they will produce “the biggest reality competition series ever” with “the biggest single prize in the history of television and streaming”: Beast Games – the title of the show – will see 1,000 contestants compete for a cash prize of $5 million. The second trend is MUSIC FOR NEW GENERATIONS: formats that use contemporary musical languages ​​and practices (rap, downloads…) to attract younger audiences. It is especially popular in Latin American countries (although the main pillar of this genre is Rhythm + Flow on Netflix US), but even in this case it can be exported worldwide, since urban music is a truly universal language. And finally, the tenth trend is AI FORMATS: formats that use artificial intelligence in different ways and at different levels, such as the two Spanish “virtual presenters” (really impactful) created with AI tools: Alba Renai and Amaia Zai.

The presentation will take place on Wednesday, September 25th, at 6.30 p.m. also in Italian, see info and link:

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