AAnyone who has ever struggled with acne, dark circles, or fine lines will know that a skincare routine can literally transform your face. That's why so many of us rely on the products and routines of our friends and strangers, especially when they promise to revolutionize your beauty routine. So it's no surprise that something called the “morning shed” is currently going viral on social media. With 77 million views on TikTok, #morningshed is the latest trend that involves slathering yourself in skincare products and treatments before bed, then completely removing them in the morning (hence: the “morning shed”).

The trend has captivated beauty enthusiasts who are willing to try anything to achieve a glow in the morning. Some brands keep it simple and use face and lip masks that let these products work their magic overnight. However, some go a step further and take a “more is more” approach, such as chin straps, eye masks, night creams or even mouth bands. The idea is that you wake up more refreshed and fresh than the day before, and #morningshed followers swear by their results.

But with all the fashionable beauty tricks out there, “Morning Shed” Strictly speaking a helpful hack? To find out, I asked Nava Greenfield, MD, a board-certified dermatologist at Schweiger Dermatology Group in New York City, for her expert opinion on the latest TikTok trend.

What is the morning hair trend?

As the name suggests, the Morning Shed is the very long process of shedding—or stripping off—any cosmetics you've worn to bed. “I think I spend too much time on this app,” creator Kayla Lee Mills (@kaylaleemills) says in a TikTok clip as she begins to remove her mouth band, eye masks, and jaw strap. In Mills' video, it's unclear if she's done a full morning skincare routine, but she preps using red light therapy with an LED device—only to reveal glowing skin and a sleek blow-dry.


Morning dandruff. Honestly the jaw strap was a great addition and I don't care how silly it looks #morningroutine

♬ Original sound – Kayla Lee

Creator Maur (@maurslives) took the morning shed trend to the next level by ditching the mouth tape, nose mask, eye masks, silk bonnet, and jaw tape. As with any TikTok video and social media trend, reviews are mixed and the comment sections on #morningshed videos are filled with skeptics. “Overconsumption is killing my folks,” one commenter writes, while another notes, “I think I have sleep apnea because I almost died taping my mouth shut.”


the combination of chin strap and mouth band is deadly … #Morningshed #Skincareroutine

♬ Carrie Bradshaw – Gal Matza

Is morning shedding safe or necessary?

While you can of course do whatever you want with your face, Dr. Greenfield says that while the morning hair loss trend popping up on TikTok has great shock value, it doesn't hold any real weight from a professional perspective. “Not only is the theory behind its effectiveness unconvincing, there is a lack of data to support its use, and the trend could even be harmful,” says Dr. Greenfield.

Take, for example, the trend of taping your mouth shut, typically seen in morning hair loss videos. “Taping your mouth shut at night prevents normal physiological changes in breathing patterns,” says Dr. Greenfield. “Our bodies normalize and regulate during sleep, and it's important to allow that process to occur undisturbed.” The same goes for using a chin strap or sleeping with an eye mask: All of these are things that aren't proven to make a huge difference to the quality of your skin—or your sleep—overnight. In fact, some users have reported that preparing for morning hair loss made them sleep worse.

If you want to wake up with glowing skin in the morning, invest in a fine-line serum or an editor-picked moisturizer. Of course, if you have persistent issues, it's best to speak to a board-certified dermatologist who can help you find a routine that works for you.

Final conclusion

Listen, if your nightly skincare routine already includes mouth tape and chin straps, go for it. But if you're hoping that an extra layer of tape, straps, and Band-Aids will give you tighter, smoother skin when you “take them off” in the morning, you're likely to be disappointed. “I suspect that the developers use these techniques to shock and rarely actually use them as a set routine,” Dr. Greenfield says. All in all, do things that make you feel good in the long run. Yes, you can sleep with your curling iron off without heat and wear an overnight mask if that's what you want. But either way, know that you're not spending time and energy on trends that could actually be harmful (or at least unproductive) in the long run.

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