FILE – In this Nov. 10, 2010, file photo, Slurpees are displayed at a 7-Eleven store in Concord, NH. The coronavirus pandemic has destroyed another summer tradition in the U.S.: There will be no free Slurpees at 7-Eleven on Saturday, July 11 – a date that doubles as an acronym for the convenience store chain's name. (AP Photo/Larry Crow, Archive)

ST. LOUIS – It's soon going to be free Slurpee day at a 7-Eleven near you. The chain is offering every visitor a free small Slurpee drink on Thursday, July 11.

It's part of a long-standing tradition in which 7-Eleven honors a date with numerical significance: its birthday on July 11, often abbreviated as 7/11.

According to 7-Eleven's website, the company has been offering customers free Slurpees every year on July 11 since 2002 to celebrate its birthday. “We gave our customers a FREE Slurpee drink on 7/11 to thank them for their loyal customers and continued support,” 7-Eleven says.

To receive your free drink, simply visit your local 7-Eleven, fill a small cup with your choice of Slurpee flavor and bring it to the register. Limit one free small cup per customer per visit. No further purchases are necessary.

7-Eleven is also encouraging people to download its app and open a 7REWARDS account. You can show proof of your rewards at checkout on Thursday to redeem a coupon for an additional free small Slurpee, redeemable later in July.

7-Eleven celebrates its 97th anniversary this year on July 11th. The company was originally founded in 1927 as an ice cream store in Dallas, Texas, and was renamed 7-Eleven in 1947. In 1966, 7-Eleven introduced the Slurpee beverage.

Click here to find a 7-Eleven location near you.

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